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let us tell you

our story

how it all started

We have a family tradition where everyone gets the same Christmas present. Although, there is one simple rule: the present must be handmade. Each year, we try to come up with an idea of a gift that would suit everyone in the extended family – young and old. And this is the trickiest part of this fun tradition.

One year, we decided to make cozy slippers for everyone. It wasn’t easy – there were a few arguments and lots of trial and error involved. The first pair was made of synthetic wool felt because we could buy it in a local store. The whole family loved the slippers. People outside our family started asking about them, so we decided to make more pairs. We continued to improve and refine our design, trying out different materials until we discovered the magic of wool felt. This unique and airy material is incredibly skin-friendly, which is essential for a wearable product like slippers.

first online experience

Our online journey began in 2014 when we decided to open our very own online shop. We had no experience with online marketing, but we were eager to learn and try something new. We designed and custom-built the website in our family, and we were so proud of it. However, our excitement was short-lived …

hello Etsy

When we first opened our online shop in 2014, we were excited to share our handmade slippers with the world. But as newcomers to the world of e-commerce, we quickly realized that getting traffic to our website was easier said than done. And with a limited advertising budget, we knew we needed to get creative.

That’s when we discovered Etsy – a vibrant marketplace for all things handmade. We quickly set up shop and started listing our slippers, not really knowing what to expect. But to our delight, orders started coming in, and we found a whole community of people who appreciated our passion for handcrafted goods.

Of course, our website was still struggling to gain traction, so we redirected visitors to our Etsy shop instead. This proved to be a great decision, and we spent several successful years building our business on Etsy. As our business grew, we knew we wanted to have more control over our online presence, so we decided to build a webshop on the Pattern platform, which is also run by Etsy.

let's go

In 2022 we decided it was finally time to design our own web page. If you’re reading this, it means we’ve successfully launched it.

We’ve been working hard to create a user-friendly platform that enhances your shopping experience and helps you find the perfect product to match your needs. We’re not just about making sales – we want you to feel appreciated and valued as a customer, which is why we’ve made it our top priority to show you how much love and effort we put into creating our high-quality products. With our new website, you can get a behind-the-scenes look at our production process, and see for yourself just how much care goes into every item we create.

We’re excited to share our unique, airy, and skin-friendly wool felt products with you, and we hope you’ll love them as much as we do. So go ahead, browse to your heart’s content, and if you have any questions or feedback, don’t hesitate to reach out. Happy shopping!

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The content on the website was provided by Studio List d.o.o.

creating and designing a website

The website was created and designed by Gecko IT d.o.o.


Studio List d.o.o.

The investment was supported by the Public Fund of the Republic of Slovenia for Entrepreneurship.

DIGITAL MARKETING VOUCHER investment (creation of a website, online store and reservation platform) is co-financed by the Republic of Slovenia and the European Union from the European Regional Development Fund